Life insurance broker LifeSearch has been selected by NerdWallet UK as its advice and technology partner for its newly launched life insurance comparison service for consumers.
The financial comparison website will now offer quotes and the ability to buy life insurance and critical illness (CI) online.
Consumers who require advice or have queries and need guidance will be directed to LifeSearch’s advisers.
The price comparison service will also lead those looking for income protection, whole of life insurance and over-50s policies to the advisers at LifeSearch.
Debbie Kennedy, chief executive at LifeSearch, said: “With our ambitions to grow the protection market, particularly among younger consumers, and to embrace technology in our sector, we are delighted to be selected as NerdWallet’s protection technology and advice partner and to support their protection offering.
“We will support NerdWallet’s customers to get the most out of the tools and guides available to them, improving easy access to expert advice and ultimately feel confident they have found the best cover that is right for them and their needs.”
NerdWallet provides financial guidance to 20 million consumers and small and mid-sized businesses (SMBs) every month.
In 2020, the company expanded its footprint internationally through the acquisition of Know Your Money, a start-up that provided a similar range of comparison and information tools geared at people who live in the UK.
Nic Redfern, financial director at NerdWallet UK, said: “Life insurance has become a talking point for many individuals over the last few years, with the pandemic driving home the importance of being prepared for any unexpected event.
“Life insurance can be complicated, especially for those thinking about taking out a policy for the first time.
“With this partnership, we hope to help more consumers navigate the world of life insurance to ensure they can make the best decision for them, their families, and the future.”